Your professional headshot is one of the most important pieces of marketing you’ll ever create. It’s what people see when they search for you online, or on your companies website. It’s the first impression many will have of you as a professional, a creative or entrepreneur.  So, how do you make sure your headshot nails it? At LaTonya Photography we know the importance of a great headshot. Here are seven tips to help you out.

1. Wear something that makes you feel confident and comfortable

In today’s professional world, first impressions are everything. When you walk into a room for a job interview or an important meeting, you want to command attention and exude confidence. And while your qualifications and experience are certainly important, the way you present yourself can also make a big difference. The same goes for your corporate or business headshot. Even as a business owner or creative your headshot matters. 

That’s why it’s vital to wear clothing that makes you feel confident and comfortable. It should fit well and be in good condition, so that you can focus on the task at hand rather than worrying about your appearance. In addition, clothing choice is important for professional headshots because you want to wear something that will make you look your best. 

But what exactly does that mean?

• First, it’s important to choose an outfit that is tailored to your bodies frame. Even as a plus size person, wearing a jacket or blouse that is form fitted will photograph best. Avoid wearing wide sleeved shirts and blouses that flare at the bottom. The attire we wear should also reflect our personal brand, professionalism, and field of business.
• Second, you’ll want to choose something that reflects the current season, for example, colors and styles that are versatile. Avoid selfless shirts or dresses, turtlenecks, etc. Especially, if your headshot will be used for a longer period of time. The exception to this rule is if you invest in updating your headshot once a quarter or at least once a year. Ideal for creatives, influencers, realtors, etc. Gentlemen, if you’re not used to wearing suits, at least choose a button up shirt and a tie for your corporate or business headshot. Personal branding is completely different.
• Third, accessories are important and welcomed but should be settle and timeless.
• Finally, avoid anything too trendy or fashion-forward. Remember, for some individuals these photos are meant to last, so choose timeless pieces that won’t look dated a few years down the road.

With the right outfit, you’ll look and feel like a million bucks – and that can give you the edge you need to succeed.

2. Keep your hair and makeup simple for your professional headshot

When it comes to getting a professional headshot, it’s important to keep your hair and makeup simple. This way, you’ll look your best without looking like you’re trying too hard. After all, the goal is to look polished, natural and approachable. If you’re not sure how to achieve this on our own, I highly recommend hiring a professional makeup artist. They’ll be able to do your makeup in a way that makes you look polished in camera without looking to dramatic. Trust me, it’s worth the investment.

Overly elaborate hair and makeup can be distracting and take away from the overall professional look that you are trying to achieve. Additionally, it is important to make sure that your hair and makeup are in line with the rest of your professional brand. If you typically dress in a more casual style, then a natural look will likely be best for your headshot as well. On the other hand, if you have a more luxurious brand, then a more glamorous hairstyle and makeup look may be appropriate. The bottom line is that you want your professional headshot to represent the best version of yourself, so choose a hairstyle and makeup look that makes you feel confident and comfortable.

3. Smile genuinely – it will show in your headshot 

A professional headshot is not just a photo of your face. It’s an opportunity to show the world who you are and what you’re capable of. And one of the best ways to do that is to smile genuinely. A lot of people tend to tense up when they see a camera, and that can result in a stiff, forced-looking smile. A genuine smile will light up your eyes and radiate from your face, conveying confidence, competence, and approachability. It will also help you to connect with the photographer and create a rapport that will come through in the photo. So next time you’re getting your professional headshot taken, don’t be afraid to let your smile shine through. It will make all the difference in the photo.

4. Pose naturally, without too much stiffness in your headshot

A professional headshot is not a passport photo. You don’t want to look like you’re being mugged. Remember, the goal is to look like yourself, so take a few deep breaths and let your personality shine through. With a little practice, you’ll be able to strike the perfect balance between professional and approachable. Think about how you present yourself to the world on a day when you’re feeling confident and powerful. Adopt that energy, and let it show in your posture and expression. Keep your shoulders down and your chin up. Relax your face muscles, and let your eyes convey warmth and intelligence. And whatever you do, don’t force a smile—natural is always better. With a little practice, you’ll be able to strike the perfect balance between confidence and approachability, resulting in a headshot that conveys both power and personality.

5. Don’t wear any accessories that will distract from your features

When you’re getting your professional headshot taken, you want to make sure that you look your best. And part of looking your best is choosing the right accessories. It’s important to make sure that your features are the star of the show. You want to avoid anything that will distract from your features, like big statement necklaces or dangly earrings. Stick to simple, classic pieces that complement your look without stealing the show. The focus should be on you and your amazing smile, not on your necklace or earrings. So leave the distractions at home and rock your professional, business or corporate headshot with style and confidence. Remember, the goal is to capture your best self – so let your unique features shine through!

6. Avoid busy patterns or bright colors in your clothing or background

As you’re preparing to take a professional headshot, it’s important to avoid busy patterns or bright colors in your clothing or background. These can also be distracting and take away from the focus of the photo, which should be on your face. Instead, opt for a solid color that compliments your skin tone. If you’re unsure of what to wear, consult with a professional photographer who can help you choose the right outfit and background for your headshot. With their experience and expertise, they’ll be able to help you create a look that is both professional and stylish.

7. Use of good lighting in your professional headshot is essential

Good lighting is important for professional headshots. It can help to make the person look more attractive and professional. There are many different ways to use lighting, but some of the most popular methods include using a reflector, diffuser, or softbox. A reflector can be used to bounce light back onto the subject’s face, while a diffuser will soften the light and help to reduce shadows. A softbox is a type of diffuser that uses a box-shaped structure to distribute light evenly. By using the right lighting techniques, it is possible to take professional-looking headshots that can help to improve your career prospects. The key is to find the right balance of light and shadow. Outdoor lighting is also an option, as it can provide a soft, flattering, flat light. However, it’s important to avoid harsh midday sun, which can create unflattering shadows.

An outstanding headshot is an essential part of your personal brand and professional marketing materials. By following these seven tips, you can be sure that your next headshot will make the right impression on potential clients, collaborators and customers. Whether you’re a seasoned pro or just getting started in your career, it’s always worth investing in updated photos that capture who you are as a creative, business owner or professional. So what are you waiting for? Book your professional headshot today and get ready to elevate your business game with a great new headshot.

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